SUSTAINABLE FASHION CHALLENGE
THE IDEA
Cargo Classroom, an organization that aims to address the imbalances and inequality in the education system, created a series of free online lessons. These lessons teach and celebrate the resilience and visionary leadership of black individuals within British society and promote missing narratives from our past.
To take this message forward, POLAROIDTAPES partnered with Cargo Classroom. Together, we invited creatives from all backgrounds to create and submit a sustainable fashion piece or design inspired by one of the four figures within the Cargo Classroom revolutionary series online lesson. As a result, younger audiences were driven towards the organisation's online courses to learn more about the revolutionary figures.
POLAROIDTAPES created a website, a promo film, and assets for social media to promote the campaign.